San Joaquin County CA Obituary Project Obituaries.....Travale, Joseph John October 21 2004
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Cheryl Davis-Holman Cis1052@aol.com October 28, 2004, 10:44 pm

The Record  October 26, 2004
Stockton
Joseph John Travale 
August 3, 1925 - October 21, 2004


Funeral Services for Joseph John Travale, 79, will be held at noon Friday, 
October 29, 2004, at Annunciation Cathedral in Stockton. Longtime friend, 
Father Larry McGovern, will officiate at a Mass of Christian Burial. 
Travale, who was the patriarch of the Travale family, died Thursday, October 
21, 2004, in his Sparks, Nevada home with his wife of 32 years, Jean, at his 
side. 
Visitation at DeYoung Memorial Chapel, 601 N. California St., will be from 
11:00 a.m. to 7:00 p.m. on Wednesday, and from 12:00 noon to 6:00 p.m. on 
Thursday. A Rosary will be recited at 6:00 p.m. Thursday, following the 
visitation. 
Best known to the Stockton community as the co-founder of the Stockton 
Asparagus Festival, Travale was the former executive director of the Stockton 
Convention and Visitors Bureau of San Joaquin County. Active in a variety of 
aspects in the community, he came to Stockton in 1973 from Southern California 
and opened the Porsche-Audi car dealership at El Dorado and Park.
He served as leader of the Stockton New Car Dealers Association. Always someone 
looking at the big picture for the community, Travale pushed for the 
development of an Auto Center long before it actually occurred in Stockton. In 
a losing effort, Travale wanted the center to be located on the west side of 
Interstate 5 at Hammer Lane long before development occurred at that location. 
He sold the dealership in 1980 to enter other business enterprises before being 
chosen in 1983 to head the Convention and Visitors Bureau where he served until 
retiring in 1990. Under his leadership, with the assistance of the Bureau 
Board, the Asparagus Festival grew to be the major fund raiser for service 
organizations in the county. 
Travale was a member of the downtown Stockton Rotary Club, the Serra Club and 
St. Mary's Boosters. Born August 3, 1925, in Buffalo, N.Y., Travale served in 
the U.S. Air Corps during World War II from 1943 to 1946 as an Engineer-Gunner 
on a B-25 Bomber over the North Atlantic. After the war, Travale joined his 
parents and brothers and sisters in the city of Glendale in Southern 
California. He became the Regional Vice President of Morris Plan, a Financial 
Loan Agency, serving the firm out of Pasadena for 20 years before retiring to 
enter the Real Estate business and other business enterprises. While in 
Pasadena, he was an active committee member of the annual New Year's Day 
Tournament of Roses Parade. 
After moving to Sparks, Nevada, Travale continued his community activities as a 
leader of S.C.O.R.E., a business development program, and the Serra Club of 
Reno.
In addition to his wife, Jean, Travale is survived by four children, Jane 
Emanuel, Jean Shipley and David Travale, all of Stockton, and Amanda Travale of 
Sparks, Nevada; three step-sons, Terry, Danny and Donald Fisher who 
live in the midwest; three brothers, Ange, and his wife Sally, of Stockton, Sam 
and his wife Jane of Oakley and Bob and his wife Nancy of Walnut Creek; two 
sisters, Mary Mochan and her husband Glenn, Joann Phillips and her husband 
Robert, all of Stockton; and numerous grandchildren and great grandchildren. 
Sadly, one of Travale's grandchildren, Army Spc. William "TJ" Emanuel IV, was 
killed while serving earlier this year in Iraq. Deeply touched by the loss of 
TJ, Travale voiced his strong support of his grandson's ideals in the War 
effort by U.S. Service Personnel throughout the world. 
In lieu of flowers, memorial contributions may be made in Travale's name to the 
American Heart Association, 1212 W. Robinhood, Stockton, CA, 95207. 
 




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