San Joaquin-Fresno County CA Obituary Project Obituaries.....La Rue, Knox December 23 2004
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Cheryl Davis-Holman Cis1052@aol.com January 3, 2005, 9:30 pm

The Record  December 28, 2004
Stockton
Knox La Rue 
Dec. 18, 1922 - December 23, 2004



Knox La Rue, 82, a pioneer in the Central Valley broadcasting and 
communications industries, died on Thursday, December 23, 2004 in Stockton. 
Knox was born on December 18, 1922, in Fresno and was raised on a farm by his 
parents, Rainey H. and Ruby Belle La Rue. During the time he attended Fresno 
State College, Mr. La Rue, who possessed a resonant speaking and singing voice, 
launched his broadcasting career as an announcer for KARM radio. He moved in 
1944 to New York City, where he worked for a national radio advertising company 
and sang in the chorus at Carnegie Hall. In addition, he worked for Time 
magazine, where he met his first wife, the late Mary Sue Simmons Gottcent. Knox 
returned to California where he opened the west coast office of the George P. 
Hollingberry Advertising Company. He took the opportunity in 1949 to own and 
control his own radio station in the central valley and KSTN was born. He 
expanded his businesses in the 1950's and became co-owner of KTVU -TV Channel 
36, started the first mobile telephone services in Stockton and Sacramento and 
established telephone answering services through out northern California. To 
expand his radio business, he purchased numerous mountaintops including the 
North peak of Mt. Diablo. Knox focused on reporting and serving the local 
community, especially the Spanish speaking community, by primarily devoting 
KSTN-FM to Spanish programming. Knox served on various advisory boards and 
commissions. He belonged to the Yosemite Club and The Rotary Club of Stockton. 
At his death he was the current, longest surviving member of his Rotary club.
In addition to his wife, the former Marianna Sanchez, Mr. La Rue is survived by 
his four children, Ann Matlow of Westport, Connecticut and John K. La Rue, 
Robert La Rue and Knox La Rue Jr., all of Stockton; four grandchildren, 
Thaddius, Erin, Matthew and Tess La Rue, all of Stockton; and two sisters, 
Annette La Rue of Fresno and Barbara Franklin of North Highlands.
A Memorial Service will be held at the DeYoung Shoreline Chapel, 7676 Shoreline 
Drive, Stockton, CA on Wednesday, December 29, 2004 at 10:30 a.m. A Viewing is 
scheduled for Tuesday evening from 6:00 to 7:30 p.m. at the Shoreline Chapel. 
Private committal at Mt. View Cemetery, Fresno.
In lieu of flowers, the family would prefer that donations be made to the 
American Cancer Society. 
 




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