St Johns County FlArchives Biographies.....Felkel, Herbert June 23, 1889 - 
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Nancy Rayburn http://www.genrecords.net/emailregistry/vols/00025.html#0006128 October 13, 2015, 12:20 am

Source: Vol. II  pg.88-89  The Lewis Publishing Co. 1923
Author: History of Florida, Past and Present 

        HERBERT FELKEL. In journalistic and art printing circles of Florida few 
names are better known than that of HERBERT FELKEL, editor of the St. Augustine 
Evening Record and vice president and manager of the Record Company. Beginning 
his connection with journalism when a student at college, Mr. Felkel has made 
rapid advancement in his chosen profession, and has not only placed the 
newspaper of which he is the editor on a sound financial basis, but has also 
developed one of the largest and best-equipped art printing establishments in
the southeastern part of the United States.
	Mr. Felkel was born June 23, 1889, at DeFuniak Springs, Walton County, 
Florida, the second son of HENRY NOEL FELKEL, who died in 1894, while serving 
as head of the State School for Death and Blind at St. Augustine. The public 
schools of St. Johns County and Tallahassee furnished HERBERT FELKEL with his 
early education, following the death of both his father and mother, and later 
he attended the Florida State College at Tallahassee, when that institution was 
coeducational, in the days before the enactment of the Buckman Bill. He then 
spent a year at the University of Chattanooga and his junior and senior college 
years at the University of Florida, Gainesville, where he pursued a scientific 
course and received the degree of Bachelor of Science. He was editor of the 
first University of Florida publication, the University News, and also founded 
the Florida Pennant, a monthly magazine, this being also one of the early 
student publications of the University of Florida. Leaving college, Mr. Felkel 
went to work on the Pensacola News as a reporter, and subsequently became city 
editor, managing editor and associate editor. Four days before he had attained 
his twenty-first birthday he was chosen by the directors of the corporation as 
editor-in-chief and president of the company. Later Mr. Felkel published the 
Florida Record, a state-wide political weekly, printed in the plant of T. J. 
APPLEYARD at Tallahassee, and while there was married, in 1916. Removing from 
Tallahassee to St. Augustine in 1918 he became managing editor of the St. 
Augustine Evening Record, a publication which had been founded in 1893, and 
retained that position for three years before becoming manager of the property 
and editor of the publication. Mr. Felkel has been busily engaged in improving 
the equipment of the plant, which now makes a specialty of art printing work. 
In this connection Mr. Felkel retains the services of two high-class artists, 
and a feature of the work is the printing of folders by the four-color process 
system. The company’s field for this class of printing is not limited to St. 
Augustine, or even to its immediate vicinity, for work of this nature is done 
for concerns all over the state. Mr. Felkel does not neglect his duties as 
editor of the Record, which has a wide circulation and is a clean, reliable and 
interesting newspaper. At every session of the Legislature since he reached the 
age of eighteen years Mr. Felkel has covered the work of that body as 
correspondent for various newspapers at Tallahassee, these including the 
Florida Times-Union, the Tampa Morning Tribune, the Pensacola Journal and the
Miami Metropolis. Mr. Felkel has various social, business and civic
connections, and recently served as president of the St. Augustine Rotary Club.
He is a member of the vestry of Trinity Episcopal Church. He has proven his
public spirit on a number of occasions and is always ready to support worthy
movements.
	At Tallahassee, in 1916, Mr. Felkel was united in marriage with Miss 
MYRTLE WARREN, of DeFuniak Springs, Florida, a graduate of the Florida State
College for Woman and until her marriage a teacher of high school mathematics
and assistant home demonstration agent of Florida. They are the parents of one
daughter, JEANNE, born June 6, 1920


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