Bio: Leon Johnson, Caddo Parish La Source: From Chronicles of Shreveport and Caddo Parish, Maude Hearn O'Pry, 1928, Submitted by: Kay Thompson Brown ********************************************************** ********************************************** Copyright. All rights reserved. http://usgwarchives.net/copyright.htm http://usgwarchives.net/la/lafiles.htm ********************************************** ************ LEON JOHNSON. LEON JOHNSON was born in Longstreet, Louisiana, March 22, 1894, the son of Ernest and Cammie Wells Johnson. His mother is one of tile most splendid types of a Christian mother. Her daily life toward her neighbors and in her family exudes love and kindness at all times. She was heard to say once that she always made an excuse to return to her room after all her family started to Sunday school and church, so that she might kneel, all alone, and get close to God and invoke his guidance in every act and word that she might he a living example and blessing to her family, friends and community. Having such a mother, it is no wonder that Leon Johnson would he purposeful, steady, and honest and would put his best into any undertaking. Mr. Johnson received a high school education, graduating with high honors. His father had planned to make a school teacher of him, but that profession was the one most of all distasteful to Leon. So, his father told him he would have to go to work. Consequently, the young boy went to work at $30 per month. He remained here until he went back to Longstreet to work for L. T, Holmes. Here he worked for the same salary he received in Logansport but at the end of one year be set his own price. At the end of the second year with Mr. Holmes, Leon was found in full charge of the store, buying, bookkeeping, handling cotton, managing the gin and, in fact, doing all kinds of things, working early and late. Upon the opening of the World War, he felt it his duty to volunteer, which he proceeded to do. He was sent to Tulane and given three months training there and sent across as a private. The armistice was signed just after he landed "Over There," so he was sent up into the Army of Occupation at Coblentz where he remained in full charge of a Government Post Exchange, after which he returned to the United States and resumed his old job with Mr. Holmes. Remaining with this one year, he decided that it was time to get out for himself. At the time he left Mr. Holmes he had saved about $1,500, and came to Shreveport. He went to the Hicks Company and asked for credit to go into a little grocery business. Mr. Hicks authorized his branch in Homer (the place Mr. Leon decided was the best oil boom point in which to locate a grocery) to extend Mr. Johnson credit. So his first little Cash-and-Carry Store opened for business. This was operated for seven months, Mr. Leon doing practically all the work himself, averaging 17 hours work per day, living on leftovers mostly. When the oil boom broke out in Haynesville he opened a large grocery there which was the best the town had ever had. Business began to grow and the store in Homer was sold at a nice profit and efforts were concentrated in Haynesville. A very large business was done with the oil field people, often delivering tons of groceries to the oil fields when the roads were so bad and muddy that it took as high as ten pairs of mules to draw one load of groceries. Several times when the weather was so very bad, Leon was afraid to send his men to the fields with these loads, so he took a negro and went himself. It took as long as 15 hours to make a trip four miles with a load of groceries to the oil field and come back, on several occasions, with icicles hanging all over his clothes. He endured all this because he saw he was getting nearer and nearer the goal he had set for himself, but he did not, of course, move his family out there. After about two years the oil business began to get dry, he sold out and went to El Dorado, Arkansas, during that boom, and also to Smackover, Arkansas, about the same time. To get his bearing, he purchased the meat and poultry market and coffee department of the Big Chain; ran this two years then opened a delicatessen on Line avenue. Succeeding with this he built a two-story brick store on Gladstone Boulevard and opened the finest and most complete grocery in Shreveport. Last year did a business near $400,000 cash groceries; while this year the business is going at the rate of half a million per year. The store has cold storage and operates its own bakery. The drawing card to his store is the parking space of two large lots. Mr. Johnson's success is due to hard work and perseverance. He owns an attractive brick home at 539 Forest Avenue "Cash for everything" is one of Mr. Johnson's mottoes. There are four children in the home--Leon, Jr., Alma, Jerelyn and Catherine.