Biography of 	LONG, George, Ireland, then Orleans Parish, Louisiana
Submitted by 	Mike Miller April 1998

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Louisiana:  Comprising Sketches of Parishes, Towns, Events, Institutions,
and Persons, Arranged in Cyclopedic Form (volume 3), p. 539.  Edited by
Alcée Fortier, Lit.D.  Published in 1914, by Century Historical Association.

Long, George, president of the Consumers' Biscuit Co., New Orleans, La.,
was born May 20, 1865, in Carrickfergus, Ireland.  The first name of the
father was the same as that of the son, and his mother's maiden name was
MacElwain.  She was a native of Scotland.  In Nov., 1872, the Long family
came to America, and located at New Orleans.  The father of the family was
a sailor, and afterward owned several schooners that plied in the new basin
canal.  Young Long attended private schools at New Orleans until he had
attained his 13th year, when his mother died, following which he found
employment in a printing office.  He was first employed in the printing
house of Paul Marchand, on Chartres street, then with Lawrence McGrane, and
finally for a number of years was foreman in the job printing office of S.
S. Leshe.  In all Mr. Long passed 21 years in the printing business. At the
age of 34 years, he changed his line of endeavor and embarked in the retail
grocery business, at the corner of Valence and Laurel streets.  In July,
1007, the Consumers' Biscuit Co. was organized.  Mr. Long became a
stockholder and was elected a member of the first board of directors of the
company.  In 1909 he was elected vice-president, and in 1910 was elected
president of the corporation, in which latter capacity he has continued to
the present.  Finding that he could not give proper attention to the
business of the biscuit company and conduct a grocery establishment at the
same time, he disposed of the latter business in 1912, and since that time
has devoted his undivided attention to the affairs of the Consumers Biscuit
Co.  During the past few years it is said that the business of this New
Orleans enterprise has grown beyond the most sanguine expectations of its
friends and promoters, and at this time affords every prospect of continued
growth and expansion in its field of usefulness and service to its many
patrons.  The company holds a membership in the New Orleans Board of Trade,
in the Association of Commerce, and in the Merchants & Manufacturers'
Bureau.  Mr. Long, personally is a member of the board of directors of the
6th district Building & Loan association and is affiliated with the Ancient
Order of Druids.  In 1899 Mr. Long was married to Miss Caroline Berna of
New Orleans.