HAMILTON COUNTY OHIO - BUSINESS: History of Stockton, West, Burkhart, Inc.
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Mart43tctc@aol.com
September 11, 1999
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                        The History of
                   Stockton West Burkhart, Inc.
               Advertising Agency - Cincinnati, Ohio
                   written by C. Thomas Martin 1982


All worked untiringly as a team in developing the agency, but Burkhart was 
the administrative leader.  He was the planner, convinced that his idea of 
Division Directors as business owners would be successful.  He also produced 
client marketing plans, and initiated operating procedures for SWB.  He was 
Treasurer and Chief Executive. 

Stockton devoted his efforts to the creation of advertising and was content 
to let Burkhart run the show.  He was coaching West and  Martin in sales 
producing advertising.  Most copy was initially the product of Stockton, but 
that gradually changed and West became Division Director of Copy. 

When Martin joined the agency, Stockton transferred the Production Department 
to him.  That made Martin responsible for layout, art  and final production.  
This also made him responsible for estimating costs and justifying the 
billing to the client.  Having successfully conducted a business of his own, 
he knew the importance of billing and making a profit.  He became Division 
Director of Art & Production. 

Now that West, Director of Copy and Martin, Director of Art & Production, 
Stockton devoted more of his time to getting new business.  He soon added 
Felsenbrau Beer, Gibson Wine, Deatsville Distillery, makers of T. W. Samuels 
and Old Jordan whiskeys.  Burkhart added Clark Grave Vault Company and 
Sperti, makers of Sun Lamps and Bio-Dyne Ointment.

In a few short years SWB was not just a new advertising agency, it was now 
considered by many, the best agency in town…recognized for its solid 
marketing plans and for its outstanding creative advertising. 

More people were added to Burkhart's Contact Division special note must be 
made here about the hiring of Joseph Nelson, Jr.  His father was Vice 
President and General Manager of the Andrew Jergens Co., a large budget 
national advertiser.  Their advertising agency, Lennon and Mitchell, in New 
York, had offered Nelson a job.  Because Nelson had just graduated from 
college and had no experience, his father believed his son would gain more 
experience working for SWB. 

Burkhart was a personal friend of Nelson Senior and agreed to hire Nelson 
Jr., as a trainee in contact.  

Shortly thereafter, several new products Jergens had developed, were marketed 
through SWB was substantial budgets.  This gave Nelson a launching pad that 
would prove to be an advantage and later a disadvantage to SWB. (more about 
this later). 




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