HAMILTON COUNTY OHIO - BUSINESS: History of Stockton, West, Burkhart, Inc.
***********************************************************************
OHGENWEB NOTICE:  All distribution rights to this electronic data are
reserved by the submitter.  Reproduction or re-presentation of copyrighted
material will require the permission of the copyright owner.
***********************************************************************
File contributed for use in USGenWeb Archives by

Mart43tctc@aol.com
September 12, 1999
***********************************************************************

                        The History of
                   Stockton West Burkhart, Inc.
               Advertising Agency - Cincinnati, Ohio
                   written by C. Thomas Martin 1982




Martin then became President, Treasurer and Chief Executive of operations for 
SWB.  West became Chairman and along with the Creative Head, became directly 
involved in account supervision on Cincinnati Gas and Electric Company, 
Central Trust and the Telephone Company.  McDowell was Vice President, Media 
and Research and
Schloemer was named Senior Vice President, Contact.

U.S. Shoe Corporation was expanding with additional brands and due to the art 
and fashion nature of their business, more and more of Martin's time was on 
the supervision and art direction of this account, so a separate Contact 
group, under Martin's direction, was developed to service this account.

Schloemer, at this time was developing Hudepohl into a sizable account.  
Through the agency's efforts, Hudepohl acquired the television rights to the 
Red's baseball games.  Developing this account, setting up a special Hudepohl 
TV Network to cover their markets, and the supervision of them, occupied most 
of Schloemer's time.  He also became a stockholder.

With the acquisition of the Frank Tea and Spice and other accounts, McDowell 
was moved to Contact and Leo McMullin was hired to replace him as head of 
Research and Media.

Many new accounts were added and as older accounts expanded so did all 
departments.  The agency stockholders, as well as all employees shared in the 
growth which continued for more than 11 years.

In late 1968, West, for health reasons, wanted to reduce his responsibilities 
and to eventually sell his stock.  West and Martin, working successfully as a 
team, and owning together 90% of all the stocks, decided to actively search 
for new owners - either in the agency - or outside with other agencies.  This 
fact prompted Schloemer
to gain support within the agency from McDowell, Helmich, McMullin and Grant 
to buy all, the stock held by West and Martin.

In March of 1969, Martin and West transferred their stock at an agreed-upon 
price to the new group.  In addition, West and Martin each also received an 
annual fee for three years, to help the new owners effect a smooth transition 
to a new Stockton, West, Burkhart.




*************OH-FOOTSTEPS Mailing List*******************************