ADVERTISEMENTS: Altoona Mirror, January 15, 1916, Altoona, Blair County, PA Contributed for use in the USGenWeb Archives by Ruth Curfman USGENWEB ARCHIVES (tm) NOTICE All documents placed in the USGenWeb Archives remain the property of the contributors, who retain publication rights in accordance with US Copyright Laws and Regulations. In keeping with our policy of providing free information on the Internet, these documents may be used by anyone for their personal research. They may be used by non-commercial entities so long as all notices and submitter information are included. These electronic pages may NOT be reproduced in any format for profit. Any other use, including copying files to other sites, requires permission from the contributors PRIOR to uploading to the other sites. The submitter has given permission to the USGenWeb Archives to store the file permanently for free access. http://www.usgwarchives.net/pa/blair/ ___________________________________________________________ Sixtieth Anniversary Altoona Tribune 1856 - 1916 Saturday morning, January 15, 1916 Then and Now A Review of Advertising in Altoona During the Past Quarter of a Century by One in the Field By. P. M Crawford During the writer's quarter of a century of a career in the advertising field of Altoona, many and varied have been the experiences that confronted him. Looking backward to twenty-five years ago, when the business places of this city numbered probably half the present line-up of splendid shopping marts, there comes to mind the wonderful difference in the manner of conducting business today as compared with the days when Altoona lacked the stimulus that makes things go nowadays. Changes in ownership are particularly noticeable. Take the main business thoroughfares (our own Eleventh avenue) by way of illustration. With very few exceptions the complexion of the business interests is almost completely changed. Here and there an occasional name is seen designating the ownership of a store that was familiar in by gone days, but the majority of mercantile establishments of today have supplanted those of former years. The writer recalls a circumstance back in the old days when a then prominent East Side merchant permitted an advertisement of Christmas good to run well into the following summer. Had it continued for a few months longer it would have been seasonable for another Christmas time. Quite different is the custom nowadays. The alert business man of the present employs an advertising man and it's up to him to change copy daily whether the advertisement be a ten inch space or a page. Some change tri-weekly, others semi-weekly, and a few still adhere to the change-one-a-week policy. In the capacity of solicitor for the Tribune in the early days of my career and later elevated to the more distinguished station of advertising manager, the same delicate problems have come up for adjustment, namely smoothing out the disgruntled advertiser who found some error in his store announcement or who was displeased with some news item relative to himself or some friend. The advertising man is frequently called upon to act in the capacity of mediator, especially when an advertising patron feels he has a grievance. True, there are many ways by which a merchant can announce his wares to the public, but up to this time there has been no method brought to the attention of a careful observer that can compare with a newspaper publicity, as viewed from the standpoint of territory covered and the expenditure entailed. The writer has been and continues to be a keen observer of the local business situation, especially the advertising end of it, and has witnessed scores of incoming and outgoing business enterprises, some lasting but a brief period, others struggling along for a few years and eventually passing out of existence. He has knowledge of merchants who have relied upon their window displays to attract patrons, at the exclusion or other means of publicity. Result, out of business, down and out, failed. Now, understand me; display windows are a valuable asset to any store, but even in the most frequented sections of the business district one can only hope to attract the attention of a limited number of people and a lesser number of purchasers, while with newspaper publicity forecasting one's window displays and merchandise, backed up with the store's reliability and efficient policy, the possibilities are vastly greater, because of widespread circulation, affording an opportunity to talk directly to thousands of prospective buyers at one and the same time. It is a well known fact that newspaper advertising has made wonderful strides in the past twenty-five years and has been the means of bringing little stores of the past up to the magnificent mercantile establishments of the present day. Some of these monuments of untiring enterprise have arisen right in our midst, and if you were to ask for an explanation of their success I warrant you that newspaper advertising would be given its full share of praise in the growth of business. Advertisements Meyer Jonasson & Co. Offer their entire stock of Women's Misses' and Children's Apparel At Irresistible Prices Onyx Sample Hosiery, values from 25c to 75c, at 17c and 27c. Assorted Neckware reduced from 25c and 50c to 19c and 35c. Stylish Winter Suits for women and misses in broadcloth and gabardine, fur trimmed, clever styles, desirable colors. Reduced from 25.00 and 27.50 to 11.75 Exclusive "Jonasson" Suits at 18.75 Former Price Up to 42.50 Comprising all high-grade and exclusive models in broadcloth and gabardine, products of the "Jonasson" workrooms. Fur Trimmed Suits for women and misses, in fine gabardines and rich broadcloths, smart styles and wanted shades. Reduced from 29.75 and 32.50 to 14.75 Coat Department Dressy Top Coats at 10.00 That were 17.95up to 22.50 Comprising the season's newest models in mixtures and plain cloths; many fur trimmed. A special lot of Cloth Coats in various smart styles, sport or flared effects, neatly trimmed, that sold regularly up to 12.50 at 6.45. F ur Trimmed Coats at 14.75 That were 22.50 and 25.00 Comprising a good variety of desirable colors and materials in flared, rippled and belted models. Coats in various mixtures, zibelines and plain cloths, smart styles and in a variety of colors. Reduced from 15.00 and 16.75 to 8.95 High Grade "Jonasson" Coats, shown in various materials and styles, mostly fur trimmed. Former prices up to 30.00, now 18.75 Coats in light or dark mixtures, zibelines and plain cloths; many fur trimmed; various clever styles. Former prices up to 19.95, now 12.00 Jonasson Waists at 59c Regularly 1.00. Showing about 12 different styles, all sizes 36 to 46 New Spring Model Blouses of fine crepe de chene in white, maize, rose and flesh, also heavy Tub Silk Shirts in assorted colored stripes, special, 1.95. All Children's Coats (Without exception) 1/2 off Sizes 2 to 17. Silk Petticoats at 1.95 Regularly 2.25, Made of fine messaline, plain colors and two tone effects. All house dresses formerly 1.00 to 1.75,now 69c and 1.19 Petticoats of sateen in various colors; good styles; made by expert designers and each one guaranteed to not to rip or fade for four months. Special, 1.00 Underwear Crepe de Chene Gowns, lace trimmed. Reduced from 4.95 and 5.95 to 3.95 Gowns, Combinations and Petticoats. A special lot that were up to 2.95, at 1.50 Gowns and Chemises of pink nainsook, embroidered in blue. Regularly 1.00, at 85c Drawers, embroidery and tuck trimmed. Reduced from 39c to 18c. CASTORIA For Infants and Children Mothers Know That Genuine Castoria Always bears the signature of Char. H. Fletchers In Use for Over Thirty Years CASTORIA The Centaur Company, New York City (Label of bottle) 900 Drops Castoria Alcohol 3 percent A Vegetable Preparation for Assimilating the Food and Regulating the Stomachs and Bowels of Infants and Children Promotes Digestion Cheerfulness and Rest, Contains neither Opium, Morphine nor Mineral. Not Narcotic. A perfect Remedy for Constipation, Sour Stomach, Diarrhoea, Worms, Convulsions, Feverishness and Loss of Sleep. Berman's Liberal Offer Is Meeting with Popular Favor. Gold Filled Glasses for $1.00 Until the 19th of this month you can get a good pair of gold filled glasses fitted to your eyes for $1.00. Every pair is guaranteed to give satisfaction and the frames are guaranteed to wear ten years. It will pay you to take advantage of this sale. (Note-Great reductions in price will be allowed on all special ground and bifocal lenses during this sale) Reliable Jeweler/Expert Optician M. Berman 1311 Eleventh Avenue Special reductions of entire stock of good Jewelry, Watches and Diamonds during this sale. Dr. Joseph D. Findley, President H.K. McCauley, Secretary, Treasurer, and General Manager ALTOONA IRON Co. Altoona, PA. Manufacturers of Refined Bar Iron, Staybolt Iron, Brake Levers, Brake Shoe Keg Iron, S & Z Steel Tie Checks. THE CANAN BUILDING SUPPLY CO. R.D. Canan, Manager Terra Cotta Goods, Builders' Supplies, Roofing, Etc. Atlas Portland Cement Atlas White Cement Frenchs Mortar Colors Roman Asbestic Plaster Peerless Cement Plaster White Rock Finish Wood Fibre Plaster Metal Lath Steel Corner Bead Upson Board Sackett Board Iron Soil Pipe and Fittings Bar Lead and Oakum Rough and Ornamental Brick Extension Ladders and Jacks Warehouse and Yard: Beale Avenue & 21st Street. Bell and United Phone W.D. C. Tire Station 1420 12th Avenue, Altoona Pa. We invite you to see our 1916 new construction soft tough tread Giving Greatest Resistency Highest Grade Tire at Low Popular Price Adjustments made in Altoona We will stand back of them Pullman & Congress Tires BABY'S SKIN TROUBLES Pimples-Eruptions-Eczema quickly yield to the soothing and healing qualities of Dr. Hobson's Eczema Ointment. No matter where located, how bad or long standing, Dr. Hobson's Eczema Ointment will remove every trace of the ailment. It will restore the skin to its natural softness and purity. Don't let your child suffer-don't be embarrassed by having your child's face disfigured with blemishes or ugly scars. Use Dr. Hobson's Eczema Ointment. Its guaranteed. No cure, no pay. 50c at your Druggist. COAL! COAL! COAL! ANTHRACITE BITUMINOUS Broken Greensburg Egg Sonman Stove Lemon Nut Cannal Pea Plymouth coal-the best furnace coal on the market. Crushed coke-sizes suitable for range and heating stove, and for furnaces and bakeries. One of the largest coal yards in the city. Give us a call. Bell Phone 1890 H.C. Tussey 1810 Margaret Avenue FOR RHEUMATISM As soon as an attack of Rheumatism begins apply Sloan's Liniment. Don't waste time and suffer unnecessary agony. A few drops of Sloan's Liniment on the affected parts is all you need. The pain goes at once. A grateful sufferer writes: "I was suffering for three weeks with Chronic Rheumatism and Stiff Neck, although I tried many medicines, they failed. Fortunately I heard of Sloan's Liniment and after using it three or four days am up and well. I am employed in the biggest department store in S.F. where they employ from six to eight hundred hands, and they surely will hear about Sloan's Liniment.-H. B. Smith, San Francisco, Cal.-Jan. 1915. 25 c, at all Druggists. CHALLENGE SALE OF THE BON TON STORE One of Biggest Shopping Events in History of City Now on at Popular Store Hundreds of shoppers from Altoona and vicinity continue to flock to the busy Bon Ton store where the semi-annual Challenge sale is now in full blast. Prior to the opening great preparations were made by the management to give their patrons the biggest values on record. Long before the doors were opened on Tuesday morning, when the sale commenced, hundreds stood eagerly waiting to take advantage of the exceptional offers advertised. Crowds have continued to throng the store daily and once again the management made good in making their sale one long to be remembered. Every department in the busy store has been visited by the thrifty shoppers and many bargains were sold out the first day, making it necessary for the management to secure more goods, which were shipped into this city by express. This great ten day sale will continue until Thursday evening January 20. By turning to page 3 of this morning's Tribune, the readers will be able to learn of thousands of unusual bargains offered by the busy store during this sale, as well as every other day during the year. CHARCOAL GOOD FOR THE STOMACH Prevents Gas and Fermentation For generations Charcoal has been used in stomach trouble with marked success. It has the property of sweetening and purifying the stomach and contents; in fact no other medicine will so completely eradicate digestive disorders as pure charcoal, combined with antiseptics and antacids (antiseptic charcoal). The following treatment has been highly recommended by many authorities: In the morning before breakfast, drink a tumblerful of hot water, made pleasantly alkaline by the addition of one-half teaspoon of citrate of Potash. Fifteen minutes after each meal take (2) tablets of carbogestive powder (antiseptic charcoal) with a half glass of cold water. Avoid constipation by the use of carbogestine pills, taken at bed-time, now and then. In a short time, with a little care, you can digest a good meal without any fear of subsequent distress. Most any drug store can supply the above. You will do well to clip, this article out and follow it.