Beaver Dam, Dodge County, Wisconsin May 1854 in The Republican newspaper. Contributed for use in the USGenWeb Archives November 10, 2003 by Bill Porter ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Transcriber's Notes: The following files were transcribed from a microfilm copy of The Republican newspaper obtained from the Wisconsin State Historical Society. Transcriber comments are shown between [ ] brackets. Content: Porter & Brothers store in Fox Lake, Wisconsin Volume 2, Number 14; 17 May 1854 Page 2, Column 3, as follows: [News item] The Mystery Solved The consternation depicted upon the countenances of the inhabitants of this village, since our return from Fox Lake on Monday last, and which was so evident to every beholder, was occasioned by the appearance of the Editor of this paper in the streets with a branfired new Panama Hat on, frequent were the expressions as to where we got it and how could we afford it. To relieve their extreme anxiety we will say, that we got it at PORTER & BROTHER'S, in Fox Lake, and who could not afford it, when it was given to them as that was to us? --- By the way, their store is crammed full of NEW GOODS, and the way the customers are rushing there after them is a caution to all who do not advertise. Volume 2, Number 14; 17 May 1854 Page 4, Columns 6, as follows: [Advertisement] WAR! WAR! WAR! IS NOW DECLARED AGAINST HIGH PRICES. The undersigned would say to all the world and the rest of mankind, that they have adopted their motto Small Profits and Quick Returns as we are fully convinced that we are living in an age of PROGRESS AND REFOREM, and to progress we find we have got to have LOTS OF GOODS, and to reform we have got to SELL THEM CHEAP. All this we do now solemnly promise, and as a sample we will give a short list of prices. We have brown sugar which we sell at six cents a pound, saleratus 6d, good molasses 50 cts; as good tea as was ever sold in this county for six shillings we sell for 50 cts, good sheetings for 8 cts, good fast colored madder prints 10 cts, muslin delaines for 12 1/2 cents and upwards, BAY STATE SHAWLS, BONNETS, HATS and CAPS, BOOTS and SHOES, Sattinetts, Sheeps’ Grey, Tweeds, Cassimeres, Jeans, &c, &c, &c. So cheap that people think we stole them. Come one, come all, and see for yourselves, for we have not got time to write a long yarn, and if we had, you would say that the half was not told, for our Store is full of goods and we have tons upon tons to arrive yet. PORTER & BROTHER. Fox Lake, Oct. 24, 1853 38tf [Just a coincidence OR another thinly disguised attempt to drum up business for both parties? Did the editor, Mr. Hull go on an advertising sales trip to Fox Lake that Monday and strike a mutual bargin?]