Outagamie County, WI - "Ma Sauer's Bakery Opens on Pearl St."
       
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Subject: newspaper article "Ma Sauer's Bakery Opens on Pearl St."
Submitted by: county coordinator 
EMAIL: jmmarasch@aol.com
Date Submitted: 15 March 2000
       
Source: New London Press newspaper article from Bicentennial issue, undated.

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              Ma Sauer's Bakery Opens on Pearl St.
     In August 1940 Joe Sauer, his wife Virchie, and their two sons, Dale and Jim moves to New
London from
Marion, WI.  In the second week in September 1940 they opened Sauer's Home Bakery at 313
South Pearl Street.
     Located in the same block at this time was Manske's Tavern, Chan's Restaurant, Spearbrakers
Drugstore,
Kirchers Furniture Store, Estlund's Grocery Store, Pribbernow Electric Shop and Dauterman's
Tavern.
     During the years the bakery became a favorite stop for children on their way to school. It
produced a well
known favorite: Bear Claw Coffee Cake, and specialized in cake decorating.
         The business grew and flourished and the daily customers came to call Mrs. Sauer "Ma
Sauers".  To this day you
can hear people greet Mr. and Mrs. Sauer with a fond "HI JOE and HI MA SAUERS"!
         In October 1944 a daughter, Sharrey Ann was born to the Sauer Family and in May 1945
the family lost their son
Dale in a motorcycle accident.
         The family kept their business until 1952 when Joe left and went to Elm Tree Bakery,
Appleton, where he worked
for 20 years.